WMW
Woody's Movement Workshop / Brand identity
Woody's Movement Workshop grew rapidly from one local personal trainer to a workshop utilised by UFC fighters, professional surfers and top level PTs. When this growth began, I was put in charge of creating a brand identity that would elevate the company and strengthen its authority.
I worked closely with the client and the guidance of my senior colleagues through many logo iterations. The final design combines the 'WMW' initials into a captivating brandmark that symbolises movement, flexibility and strength.
The overarching brand identity landed on a dark, monotone colour palette and tall, modern font family - further emphasising the key points of movement, lean
strength and authority.
The overarching brand identity landed on a dark, monotone colour palette and tall, modern font family - further emphasising the key points of movement, lean
strength and authority.
